Apple Reportedly Developing Premium HomeView Smart Home Hub Featuring 9-Inch Swiveling Display and Robotic Arm for 2027 or 2028 Launch

Apple is planning to expand its smart home hardware lineup with a higher-end version of its newly announced HomeView smart home hub, according to a report from Bloomberg reporter Mark Gurman. Following the recent unveiling of the standard tabletop HomeView device, the Cupertino tech giant is reportedly working on an upgraded tier equipped with a larger 9-inch display mounted on a motorized robotic arm that allows the screen to swivel a full 360 degrees.

Writing in his weekly newsletter, Gurman revealed that this prospective premium smart display is targeted for release in either 2027 or 2028. While Apple has not formally disclosed or named this advanced robotic device, Gurman floated several speculative monikers that the company might consider for marketing purposes, including HomeView Max, HomeView Ultra, or HomeView 360. At present, these names remain entirely speculative, but they reflect potential naming conventions for a higher-tier counterpart to the entry-level smart hub.

The prospect of a 360-degree swiveling display marks a significant hardware departure from the foundational HomeView hub that Apple officially announced. The base tabletop HomeView, introduced on October 13, 2026, features a stationary 7-inch Liquid Retina display. Unlike the prospective high-end model’s motorized arm, the standard HomeView sits in a fixed position on a countertop or desk, serving as a stationary control center for the household.

The official reveal of the original HomeView provided an initial look at Apple’s vision for dedicated home hub hardware. During the announcement, Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing, detailed how the device blends shared home functionality with personalized features. Joswiak stated that Apple HomeView is designed to be shared by everyone in the home yet feel completely personal to each user, noting that the device recognizes an individual’s face to shift dynamically from a shared household screen to a customized user experience.

The integration of Siri AI and facial recognition technology forms the core software foundation of the current HomeView experience. With the standard 7-inch Liquid Retina display, users can interact with shared home controls or allow the device’s front-facing camera system to identify them upon approach, instantly tailoring on-screen widgets, notifications, and personal data. The introduction of a full 360-degree motorized robotic arm on the reported 2027 or 2028 model would build directly upon this personalized approach, potentially allowing the display screen to physically rotate and track users as they move around a room.