Apple Reportedly Developing Premium HomeView Smart Home Hub Featuring 9-Inch Swiveling Display and Robotic Arm for 2027 or 2028 Launch

Though the exact commercial moniker for the robotic display has not been finalized, the speculative titles suggested by Gurman—HomeView Max, HomeView Ultra, and HomeView 360—align with product naming structures Apple has deployed across other major hardware lines. The "Max" and "Ultra" descriptors are frequently used by the company to designate top-tier performance levels, larger screen sizes, or premium build materials, while "360" explicitly highlights the physical rotational range enabled by the motorized arm mechanism.

The multi-year timeline projected for the robotic display indicates that Apple is treating its smart home expansion as a phased, long-term rollout. The immediate focus remains on the newly introduced standard HomeView, which establishes Apple’s dedicated smart hub category with its 7-inch display, facial recognition switching, and deep integration with Siri AI. Meanwhile, the companion updates leaked ahead of the "Welcome home" event—including the new Apple TV 4K and the HomePod mini 2—demonstrate how Apple is refreshing its broader surrounding hardware ecosystem to support its updated home experience.

As development continues on the higher-end project, the prospective 2027 or 2028 release window leaves a multi-year gap between the debut of the baseline 7-inch HomeView and the arrival of its motorized counterpart. During this interim period, Apple’s initial 7-inch Liquid Retina hub will serve as the primary hardware platform for the company’s shared household interface and facial recognition software features.

Whether Apple ultimately selects HomeView Max, HomeView Ultra, HomeView 360, or an entirely different name, the upcoming device points toward an ambitious direction for the company’s home hardware strategy. By combining a larger 9-inch screen with full 360-degree robotic movement, Apple appears to be preparing a premium alternative tailored for users seeking an active, motorized smart home display to complement its standard tabletop offerings.