In a significant strategic shift aimed at revitalizing its presence in the domestic technology market, Apple is reportedly partnering with LG to develop a comprehensive new suite of smart home accessories. According to a detailed report from Bloomberg, this collaboration represents a "formal reboot" of Apple’s smart home strategy, moving beyond the company’s traditional role as a software platform provider and into a more hands-on role in the design and engineering of hardware products.
The partnership is set to yield a wide array of connected devices, including smart doorbells, thermostats, and security cameras. While these products will carry the LG brand, they are being codeveloped with Apple’s direct involvement in their engineering and design. This move signals Apple’s intent to challenge the dominance of Amazon and Google in the smart home sector by ensuring that high-quality, deeply integrated hardware is available to support its upcoming central home hub.
A Strategic Partnership for Domestic Connectivity
The collaboration between the Cupertino-based tech giant and the South Korean electronics leader marks a departure from Apple’s historical approach to the smart home. For years, Apple has relied on the HomeKit framework to allow third-party manufacturers to integrate their devices with the iPhone, iPad, and Mac. However, the ecosystem has often struggled with fragmentation and a slower pace of adoption compared to competitors like Amazon’s Alexa or Google’s Nest.
By entering into a codevelopment agreement with LG, Apple is adopting a "second-party" supplier model. Under this arrangement, Apple can exert significant influence over the product’s user experience, industrial design, and technical specifications without the immense overhead of managing global manufacturing chains or providing direct consumer hardware support for every category of household appliance.

According to the report, LG has already begun the process of seeking regulatory approval for these devices. Filings with the U.S. Federal Communications Commission (FCC) and UL Solutions, a global safety certification organization, have revealed several product names and technical drawings. These filings include the LG Video Doorbell Wired, LG Floodlight Cam, LG Outdoor Cam Plug-In, LG Indoor Cam Plug-In, LG Smart Deadbolt Lock, LG Smart Thermostat, and LG Temperature Sensor.
While the filings do not explicitly mention Apple’s involvement—consistent with Apple’s preference for secrecy—the timing and technical specifications align with Apple’s broader push to unify the home experience. LG has requested that specific photos and more granular technical details remain confidential until early next year, suggesting a planned market entry in the first half of 2025.
