Amazon Retires Fire Tablet Brand in Favor of New Alexa Tablet Line with Google Play Support

At the top of the new hierarchy sits the Alexa Tablet 12 Pro. This flagship model is a clear departure from anything Amazon has produced in the past, featuring specifications that rival high-end professional tablets. Powering the device is an unnamed eight-core processor paired with up to 16GB of RAM, a configuration intended to handle intensive multitasking and creative applications that were previously out of reach for Amazon’s hardware.

The centerpiece of the 12 Pro is its 12-inch display. The screen features a 120Hz refresh rate, ensuring smooth scrolling and responsive touch input. Amazon is also introducing an optional "Nanomatte" display technology for this model. Similar to the specialized coatings found on high-end monitors and professional-grade tablets, the Nanomatte finish is designed to drastically reduce glare from overhead lights or sunlight without sacrificing the accuracy of colors or the sharpness of the text.

To further emphasize the 12 Pro’s status as a productivity machine, Amazon has launched a suite of professional accessories. A magnetically attached keyboard allows the tablet to function as a laptop replacement, while the Alexa Tablet Pro Pen offers low-latency input for artists and note-takers. These additions place the 12 Pro in direct competition with the iPad Pro and the Samsung Galaxy Tab S series, catering to a demographic that needs a device for work as much as for play.

Mid-Range and Compact Options: The Alexa Tablet 11 and 8

While the 12 Pro targets the high-end market, the Alexa Tablet 11 is positioned as the mainstream choice for the average consumer. It features an 11-inch screen with a 90Hz refresh rate, offering a middle ground between the flagship’s fluidity and the standard 60Hz displays of the past. Under the hood, it retains an eight-core CPU and 8GB of RAM, providing enough power for smooth media consumption and gaming. Amazon claims the Alexa Tablet 11 can provide up to 15 hours of continuous video playback, making it a robust companion for long-haul travel.

For those who prefer a more portable form factor, the Alexa Tablet 8 offers a compact 8.7-inch display. Designed for comfortable one-handed use, it is ideal for reading and casual browsing. Despite its smaller size, it still packs an eight-core chip and offers 14 hours of battery life.

Amazon is also continuing its commitment to younger users with specialized "Kids" versions of the 11-inch and 8.7-inch models. These versions include a protective, childproof case and a one-year subscription to Amazon Kids+, which provides access to a vast library of age-appropriate books, games, and videos. These models maintain the same internal hardware as the standard versions, ensuring that performance remains snappy even during demanding educational games.

Amazon Alexa Tablets: Price, Release Date, and the End of Fire Tablets